Hearthline
Talk to usSMS policy

Intelligent

local trades

Websites, call tracking, and missed-call text-back for contractors — from the first click to the ring on your phone, with proof it happened.

Talk to us
Introduction

Hearthline is a platform for local trades marketing, designed to intelligently automate the work between a homeowner finding you online and your phone actually ringing.

Through tracked numbers on every site, call logging, and missed-call text-back, Hearthline connects websites, phone calls, and follow-up into one measurable loop — transforming fragmented marketing into a unified system you can actually report on.

By eliminating blind spots in lead capture and response, Hearthline empowers owner-operators to redirect their focus where it matters most: showing up, doing the work, and getting paid for it.

Hearthline in Numbers
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Capacity unlocked

Your team handles more — without burning out. Hearthline automates the follow-up work that eats up the front desk, unlocking capacity to focus on jobs that actually move the needle.

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More leads captured

Growth without the growing pains. By closing the loop on missed calls and making every site measurable, Hearthline helps contractors capture significantly more work — without adding a seat to the office.

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Trades supported

Every homeowner, understood. Hearthline builds around the services, service area, and work actually done — so the site reads like the business, not a template with the name swapped.

Hearthline builds and hosts websites for local trades businesses, with call tracking and missed-call text-back built in. The site earns the call; Hearthline makes sure you can see it and respond when you miss it.

Site generation and hosting, tracked phone numbers on every site, call logging, and a single automated text when a caller does not get through — so the lead is not lost to voicemail or a competitor.

Owner-operated and small-team contractors: plumbers, electricians, HVAC, roofers, landscapers, and other local trades that live and die by the phone ringing.

Instead of guessing whether the website works, you see calls and texts in one place. Missed calls get an immediate text-back on the business's behalf, so follow-up happens even when nobody picks up.

Callers reach a real person when someone is available. When they are not, they get a prompt, professional text instead of silence — while the owner still gets credit for the inquiry.

Sites use a tracked number that forwards to the owner's real line. Their day-to-day phone does not change; Hearthline just measures what the marketing earned.

The message is short, on-brand, and designed to keep the caller engaged until someone can call back — not to replace a conversation about scope, price, or scheduling.

Standard STOP/HELP handling applies. See our SMS policy for full terms; opt-outs are honored immediately and the business is not charged for further messages to that number.

Security

Homeowners trust you with their address, their problem, and their phone number — and we take that responsibility just as seriously. Call and message data is handled under clear retention and access policies.

Text-back follows carrier and TCPA requirements, including opt-out handling. We do not sell lead data or use it for anything beyond delivering the service your business depends on. Compliance isn't a checkbox for us: it's the foundation everything else is built on.

TCPA compliantEncrypted in transit